The Vibe of Fall 2017

Before I run down the list of the Fall 2017 trends (in a follow-up blog), let’s talk about the mood of the season. It is helpful to lasso the season’s energy, its vibe, because each fall you will find your favorite trends in someone’s collection whether it’s fur, leopard, tweed, trench coats, etc. The trend list may look the same year to year, but the mood of the season is what truly defines it.

Here are the biggest feels from Fall 2017:

  • Dare to be noticed.IMG_0723 Red is once again the color of the season. Red never takes a fall season off. However, it is a bolder, brighter shade of red this year, and it is ubiquitous. It is on bags, boots, tops, and head-to-toe outfits. On top of red’s popularity, yellow is fast on its heels, and if there are two “hello, I’m here” colors in this world, it would be red and yellow. Pick one and rock it. There are many ways to stand out this season beyond color. Designers outdid themselves with carefully and intricately designed boots, bags and clothing, mixing textures and colors in new ways. If standing out to you is more about the design than a color, you will find many choices this season.

  • Dare to be different. IMG_8832This season has thrown fashion rules a giant curve ball. We are wearing sequins to the office, leather to the grocery store and velvet from sun up to sun down. Rules?! Please, those days are over. We make our own rules now, and we wear what pleases us. What have you always wanted to try but have dared not? Well, this is your season to step up and give it a go! Fall 2017 is playful and happy. There is no room for rules when you’re having this much fun.

  • Dare to be kooky. IMG_0806This vibe builds upon the two above. Designers are asking us to get a little bit crazy. There are countless wacky combinations this season: tweed and feather skirts, head-to-toe denim (in the same shade of denim) and all-white outfits (including white boots) to name a few. I love what Simon Doonan wrote for the September issue of Harper’s Bazaar, “Strange is the new black. When you dress strangely, you keep the spotlight where it should be – on YOU. Everyone else on the planet is so busy trying to look normal that you, with your eccentric fashion choices, are able to be an utter raving, screaming standout.”

If all of this sounds and feels a bit overwhelming, take the advice of Lisa Armstrong, also in the September issue of Harper’s Bazaar, who wrote a piece on the season’s trends, “The Best of What’s New.” Lisa wants us to look at trends in a new way. Rather than viewing trends as those things you have moved beyond with your style, think of them as your updates for the year, the wardrobe refreshers. Lisa wrote, “Trend awareness is not about being a literalist but about tapping into moods and keeping current in your own way. You don’t have to radically upend your style each season. Sometimes the subtlest switch is all it takes to reset.”

IMG_0823As you approach the new season, keep these things in mind. Let’s make this the season of “make you smile” style! Lastly, if you need help navigating the season, call me! I am always ready to help! Have a fabulous week. Fall Fashion Trends 2017 is up next…

Thank you to the amazing Jenna at Styled Out West for the photos of me. xo All other photos are by me.

Local Fashion Designers Shine

IMG_0986Anyone who knows me even just a little bit knows that I am a champion for small businesses. My love for fashion and my desire to help further the dreams of others drive my support of local fashion designers. That is why I love the Independent Designer Runway Show at Bellevue Fashion Week. This show features designers who are looking to break into a wider fashion market. The show that is presented each September is six months in the making from the selection of the designers to the mentoring of them by the panel of judges.

I will keep my commentary short and focus on showing you what each designer showcased last night. Terri Morgan and her team at TCM Models & Talent did another stellar job with the show. Enjoy.

Jersey Virago by Meagan Kruz:

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Poppyseed by Rebekah Adams (the eventual winner!):

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Stone Crow Designs by Jennifer Charkow:

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Lourdes E Eva by Nora Suarez:

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Paloma Hurtado by Paloma Hurtado:

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Gustavo Apiti Couture by Gustave Apiti:

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The last designer to show, Chany Venturini by Maria Venturini, was also voted the fan favorite:

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I was honored to wear Cute Like Mad’s Hedvig silk dress by Jeanette Svensk Li:

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Congratulations to all of the designers! The show was such fun to watch. You should be very proud of your hard work. (All runway photos are my own and may not be used without express permission.)

Happy Friday and Happy Weekend!

Wine, Women & Shoes

On Friday, November 10 at The Fairmont Olympic hotel in downtown Seattle, local fashionistas and supporters of Olive Crest will gather to sip, nibble and bid their way through the night for a wonderful cause. Olive Crest Foundation works to prevent child abuse, treats and educates at-risk youth, and assists in finding foster and adoptive homes for area children.

IMG_0824The cause is reason enough to attend; however, the pot is sweetened with wine and culinary tastings, a fashion show produced by Styled Seattle, featuring notable area women as models, marketplace shopping of local boutiques, a live and a silent auction, and an opportunity to win the night’s coveted prize, a “Key to the Closet,” which unlocks a prize package valued at over $10,000.

And did I mention “Shoe Guys?” Several local menswear style bloggers are raising funds and lending their hands at the festivities by passing champagne to guests, showcasing merchandise on silver platters and serving as table hosts. The Shoe Guy who raises the most money for Olive Crest will be crowned the “King of Sole” at the event.

Last, but certainly not least, Blue Nile is partnering with Wine, Women & Shoes to add a Luxe Ticket option which includes a table for 10 guests, prime seating for the runway show, hair and make-up, a champagne reception, a guest suite, valet parking, deluxe swag bags and an opportunity to wear Blue Nile jewelry for the evening.

IMG_0803For more information about the event, its partners and sponsors, go to the Wine, Women & Shoes website. Tickets may be purchased here. I look forward to seeing you there! Not sure what to wear? I can help. “Nothing to wear” is never a reason to miss a fabulous evening!

Social Media, For Better or For Worse?

IMG_0397Somewhere along the way, I got off track with social media. On the one hand, social media has great benefits including staying in touch across the miles, promoting your business and finding a new job. But there is a balance one should maintain, and I, during the last two years especially, was doing a terrible job of pulling back when I should.

My first social media account was on MySpace. I know I am dating myself! As everyone knows, MySpace was eclipsed by Facebook, which I joined in mid-2008, four years after it launched, hesitant to go where I thought only college students tread. Other social media formats followed, and it was not long before we were Tweeting, Pinning, Snap Chatting and Instagramming with people far and near.

I created a business page on Facebook, and I joined Twitter as a means of raising my business profile for my new career in image consulting. It worked. By late 2010, I was receiving business from Google searches. Pinterest swept me into its arms in 2011, and I built boards geared at educating clients and keeping myself on top of trends. I joined Instagram in 2013, mostly to maintain a presence to avoid looking like a dinosaur. One must keep up!IMG_9991

I spent a good amount of time building a following across these four platforms, in addition to my personal business website and my blog. The time I spent on social media was mostly reasonable, and it rarely eclipsed the day-to-day work required of a small business. By 2014, my business was on a roll. I was speaking at least once per quarter and working with a steady stream of personal clients. I give a lot of props to social media for this momentum.

Yet, after our move to Seattle in January 2015, I became depressed and I collapsed into social media as an escape. The mere idea of starting over in a new city drained me of all energy, and I spent more and more time immersed in a world of highlight reels.

My husband tried to talk to me about my social media use on a few occasions, and each time I became defensive. I was homesick, and I missed my friends. Seeing them on social media was my way of being with them. On a deeper level, I was angry at my husband for this big change, and retreating into social media was one way I could punish him. What I realize now is I was punishing myself by missing out on life with my family. I was often choosing social media over them. The happy moments occurring right under my nose were going unnoticed and unappreciated.

IMG_0127Social media, at first an innocent escape, became a robber in my life. It robbed me of time, motivation, confidence and joy. When I finally decided to pull my head out of my rear and examine my social media use, I realized my husband was right and I was wrong. He was not asking me to give up social media. He understands the benefit of it for my business. He was simply asking for more of me at the appropriate times.

The solution that worked for my husband and me is we drew up a schedule of when neither of us would be on social media at all. With a few slips here and there, we have stuck to it. The things I need to do for my brand marketing are easily condensed, and I am feeling much more engaged with my husband and my kids. Further, I am reading more, working out again, and doing other things that bring me happiness and fulfillment, like writing.

If you are struggling to pull back from your phone, here are a few tips:

  • Set a time schedule of when you will or won’t be on social media.
  • Keep a log of when you are on social media, and write down the reasons you are using it. Escaping occasionally into social media is fine. Escaping for several hours per day when there is important work to do is not okay.
  • Ask your partner how he/she feels about your social media use, and adjust where needed. It might enhance (or save) your relationship.
  • Remember your social media feed is not real life. If you feel you are missing out, you are. Look up from your phone and observe the world around you. Don’t miss it!

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Southern In Seattle – New Blog

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I am excited to announce I have a new blog! I will continue to write on this blog, of course! However, I felt I needed to make a special connection to the Pacific Northwest. After all, few people in Seattle know Bethany Siggins. Why should they read what I write? I explain why I am writing the new blog here. I would love to have you follow SouthernInSeattle (just as you have faithfully followed me here – thank you so much).

Also, it would be amazing to have you follow my new SouthernInSeattle Instagram page. Starting an Instagram page from scratch is daunting!

My first blog post on SouthernInSeattle is about Visette Boutique in Capital Hill. Dresses are an integral, important part of a woman’s wardrobe in the South. I love that Visal Sam is bringing beautiful dresses to Seattle. It’s a gem of a store, and she’s a gem of a person.

I greatly appreciate your support, your comments and your believing in what I do. Have a fantastic week, and speak to you again very soon!

Warmly,

Bethany Siggins

Photo above by Yuliya Rae

Graphic Design by Sea Level Design

Shop for a Cause

BethanySigginsKateSpade-9744copyThose of us who love fashion have at least a few reasons for shopping. Stress relief, fun and the desire to look current are a few of my top motivators. Let’s add one more to the list: shopping to empower women to achieve economic independence. Yes! I can do that! Through a variety of client services, Dress For Success, a non-profit with many locations in the U.S. and around the world, assists women on their road to success.

For the second year, Oprah Magazine, Dress For Success and Talbot’s have joined forces on a  limited-edition capsule available exclusively at Talbot’s. This successful partnership raised $1 million and helped over 20,000 women last year. I would love to see them go above and beyond these numbers this year. How about you? 30% of the net proceeds benefit Dress For Success. Shop the beautiful capsule here.

Talbots-OMagI am partial to the mixed-dot cardigan, as well as the tote and the scarf. Come to think of it, the scarf would look adorable tied to the tote! Happy Shopping, and let me know what you buy!—Bethany

Aeon Neue Fashion – Art Institute of Seattle

IMG_7629It was a pleasure to attend the Aeon Neue Fashion show last night, showcasing collections of students of the Art Institute of Seattle. This student-run show was the school’s 19th, and this year it was hosted at the Canvas Event Space, which itself is an industrial work of art. I was mesmerized by the oversized chandeliers with numerous individual LED lights.

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It takes great courage to show your art and your hard work to an audience of not only friends and family but also the local fashion crowd. I applaud the students for their hard work on their collections and for pulling together a wonderful show.

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As you can see from the photos above (my own), there is a wide-ranging aesthetic among the students who showcased their work. It is refreshing to see their hard work come to life on the runway.

Thanks for taking a peek. See you again soon!—Bethany