Wine, Women & Shoes

On Friday, November 10 at The Fairmont Olympic hotel in downtown Seattle, local fashionistas and supporters of Olive Crest will gather to sip, nibble and bid their way through the night for a wonderful cause. Olive Crest Foundation works to prevent child abuse, treats and educates at-risk youth, and assists in finding foster and adoptive homes for area children.

IMG_0824The cause is reason enough to attend; however, the pot is sweetened with wine and culinary tastings, a fashion show produced by Styled Seattle, featuring notable area women as models, marketplace shopping of local boutiques, a live and a silent auction, and an opportunity to win the night’s coveted prize, a “Key to the Closet,” which unlocks a prize package valued at over $10,000.

And did I mention “Shoe Guys?” Several local menswear style bloggers are raising funds and lending their hands at the festivities by passing champagne to guests, showcasing merchandise on silver platters and serving as table hosts. The Shoe Guy who raises the most money for Olive Crest will be crowned the “King of Sole” at the event.

Last, but certainly not least, Blue Nile is partnering with Wine, Women & Shoes to add a Luxe Ticket option which includes a table for 10 guests, prime seating for the runway show, hair and make-up, a champagne reception, a guest suite, valet parking, deluxe swag bags and an opportunity to wear Blue Nile jewelry for the evening.

IMG_0803For more information about the event, its partners and sponsors, go to the Wine, Women & Shoes website. Tickets may be purchased here. I look forward to seeing you there! Not sure what to wear? I can help. “Nothing to wear” is never a reason to miss a fabulous evening!

Social Media, For Better or For Worse?

IMG_0397Somewhere along the way, I got off track with social media. On the one hand, social media has great benefits including staying in touch across the miles, promoting your business and finding a new job. But there is a balance one should maintain, and I, during the last two years especially, was doing a terrible job of pulling back when I should.

My first social media account was on MySpace. I know I am dating myself! As everyone knows, MySpace was eclipsed by Facebook, which I joined in mid-2008, four years after it launched, hesitant to go where I thought only college students tread. Other social media formats followed, and it was not long before we were Tweeting, Pinning, Snap Chatting and Instagramming with people far and near.

I created a business page on Facebook, and I joined Twitter as a means of raising my business profile for my new career in image consulting. It worked. By late 2010, I was receiving business from Google searches. Pinterest swept me into its arms in 2011, and I built boards geared at educating clients and keeping myself on top of trends. I joined Instagram in 2013, mostly to maintain a presence to avoid looking like a dinosaur. One must keep up!IMG_9991

I spent a good amount of time building a following across these four platforms, in addition to my personal business website and my blog. The time I spent on social media was mostly reasonable, and it rarely eclipsed the day-to-day work required of a small business. By 2014, my business was on a roll. I was speaking at least once per quarter and working with a steady stream of personal clients. I give a lot of props to social media for this momentum.

Yet, after our move to Seattle in January 2015, I became depressed and I collapsed into social media as an escape. The mere idea of starting over in a new city drained me of all energy, and I spent more and more time immersed in a world of highlight reels.

My husband tried to talk to me about my social media use on a few occasions, and each time I became defensive. I was homesick, and I missed my friends. Seeing them on social media was my way of being with them. On a deeper level, I was angry at my husband for this big change, and retreating into social media was one way I could punish him. What I realize now is I was punishing myself by missing out on life with my family. I was often choosing social media over them. The happy moments occurring right under my nose were going unnoticed and unappreciated.

IMG_0127Social media, at first an innocent escape, became a robber in my life. It robbed me of time, motivation, confidence and joy. When I finally decided to pull my head out of my rear and examine my social media use, I realized my husband was right and I was wrong. He was not asking me to give up social media. He understands the benefit of it for my business. He was simply asking for more of me at the appropriate times.

The solution that worked for my husband and me is we drew up a schedule of when neither of us would be on social media at all. With a few slips here and there, we have stuck to it. The things I need to do for my brand marketing are easily condensed, and I am feeling much more engaged with my husband and my kids. Further, I am reading more, working out again, and doing other things that bring me happiness and fulfillment, like writing.

If you are struggling to pull back from your phone, here are a few tips:

  • Set a time schedule of when you will or won’t be on social media.
  • Keep a log of when you are on social media, and write down the reasons you are using it. Escaping occasionally into social media is fine. Escaping for several hours per day when there is important work to do is not okay.
  • Ask your partner how he/she feels about your social media use, and adjust where needed. It might enhance (or save) your relationship.
  • Remember your social media feed is not real life. If you feel you are missing out, you are. Look up from your phone and observe the world around you. Don’t miss it!

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Southern In Seattle – New Blog

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I am excited to announce I have a new blog! I will continue to write on this blog, of course! However, I felt I needed to make a special connection to the Pacific Northwest. After all, few people in Seattle know Bethany Siggins. Why should they read what I write? I explain why I am writing the new blog here. I would love to have you follow SouthernInSeattle (just as you have faithfully followed me here – thank you so much).

Also, it would be amazing to have you follow my new SouthernInSeattle Instagram page. Starting an Instagram page from scratch is daunting!

My first blog post on SouthernInSeattle is about Visette Boutique in Capital Hill. Dresses are an integral, important part of a woman’s wardrobe in the South. I love that Visal Sam is bringing beautiful dresses to Seattle. It’s a gem of a store, and she’s a gem of a person.

I greatly appreciate your support, your comments and your believing in what I do. Have a fantastic week, and speak to you again very soon!

Warmly,

Bethany Siggins

Photo above by Yuliya Rae

Graphic Design by Sea Level Design

Why My Style Changed

IMG_7403When I knew we were moving to Seattle a little over two years ago, I began to stock up on a variety of outerwear. Mind you, I already owned a closet full of jackets and coats! But the types of jackets Seattle requires, I definitely did not own. Besides, I am always looking for an excuse to shop!

I have two friends in Seattle who used to live in the South like me. Recently we discussed the shifts to our personal styles since moving to the Pacific Northwest. In short, our styles are decidedly more casual to say the least.

There are at least three factors at play in why our styles have shifted: (1) the weather (it is damp, okay, wet here in Seattle!), (2) the topography (it is quite hilly; high heels and steep hills do not mix well), and (3) the vibe (Seattle is relaxed, natural and unfussy – and gritty).

Seattle style is difficult to define since it is changing. As one of the fastest growing cities in America (#4 in 2016), Seattle is taking on new residents from all over the United States and the world. But here is the marvelous thing about style in Seattle: no one is judging yours. You are free to express yourself without worrying whether you have the latest handbag or the “it” shoe. That is refreshing and freeing, to be honest.

In Seattle, no one will blink if you dress to the nines, nor will they care if you show up in tattered jeans and a North Face puffer jacket. Whatever works for you, goes.

Yet, I have a challenge for you, Seattle residents: Whatever “dress up” means to you, do it once in a while (and I don’t mean rarely!). The way you dress not only influences how you feel, it influences those around you. Have you ever noticed how others smile when you wear a t-shirt with a funny slogan or have you ever received a compliment on a color you were wearing? You are having a positive impact on them!

So, find a reason to dress up soon. You probably have beautiful clothing that never sees the light of day. If I may say so, that just ain’t right!

Thank you to Heather Lundy of HerCommonThread for the photo, taken inside Easy Street Records in West Seattle!

New Website!

It is with great pride I announce the launch of my new website with an updated logo by New Orleans based BethanyHeadshots2015-8804Sea Level Design and photos of me by Dallas based Christina Childress. This website looks and feels like the woman I am today. Please look around and leave comments here (constructive criticism is welcomed).

For those of you familiar with my former website, you may notice I am paring down my services. Gone are the custom color analysis, the image & style evaluation and makeup lessons. When I moved to Seattle, I wanted my business here to focus on my greatest strengths and the services I most enjoyed, closets and shopping. I have rolled the style evaluation into the wardrobe consultation as it is crucial to understand the client’s style before working with their wardrobe.

I have added photography as a service. It began as an idea to do street style photography for my blog. Then a couple of people used my photos on their website, and the idea to offer this service was birthed. The photos are web-ready for use on social media sites like LinkedIn and Facebook.

I continue to do public speaking as the opportunities arise. I have always enjoyed speaking and educating groups of all sizes, and I would like to see this part of my business grow. Stay tuned!

Last, but certainly not least, my new website features a new blog! I will be adding an e-mail subscription to that blog soon, and once it is complete I will let you know so you can follow me there. Thank you for your support and encouragement. Here’s to the next chapter!—Bethany

Madison Park’s Canopy Blue

IMG_4011One afternoon last week I had the pleasure and the honor of minding the beautiful boutique Canopy Blue located in Madison Park in Seattle. Stepping into the shop, you are transported to a tropical location with abundant blue and green hues, not to mention the gorgeous swimwear, tunics and flowy dresses creating fantasies of an island escape. IMG_3948It is a welcoming space with cozy chairs at the front of the shop surrounded by magazines and candles (perhaps for the non-shoppers in your party?). IMG_4040The two dressing rooms in the back of the shop are canopies, lending a romantic feel.

IMG_4028Canopy Blue stocks some readily recognizable brands like Trina Turk, Splendid, Vince and Elie Tahari, along with locally designed Cute Like Mad, meticulously detailed jackets and vests by Blanc Noir, fashionable active wear by Lanston and comfy, stylish pieces by Charli, among many other lesser known lines. Jean styles are well-varied with lines such as Mother, Joes and 7 for all mankind in stock. IMG_3956One of the best things about Canopy Blue is its limited inventory, so you won’t see your dress on a friend at the next neighborhood gathering.IMG_3964

Hats, bags, locally-crafted jewelry, and special gift items round out the store’s selection.

IMG_4000The Canopy Blue team is very knowledgeable, friendly and ready to help you complete your wardrobe with carefully selected items you will love and wear again and again. If this shop is not on your normal route, make a special trip. You will be glad you did. All photos by me.—Bethany

Street Style – Two Style Lessons

IMG_3886Here are a few more snaps from our evening at Casco Antiguo earlier this week. Style Lesson #1: If your top is long (longer than where your leg breaks when you lift it), you must wear a heel to create a longer leg. Otherwise, your body is cut in half (50% torso; 50% leg), which makes you look short regardless of your true height. Our lovely, leggy model Amanda here asked me about cuffing her jeans. If she had been wearing a top with a hem around her hip bone, I would have told her to go for it as she has plenty of leg to sacrifice. However, because her top is longer than the leg break, I advised her to keep her jeans un-cuffed. If you can visualize her in flats with a cuffed hem, she would have appeared overlong on her top half and, thus, out of proportion.

IMG_3903Style Lesson #2: The more leg you show, the more of your top half should be covered. I do wish I had a tan for this lesson – ha! Wearing shorts that hit at mid-thigh or shorter calls for a top that is either a half sleeve, 3/4-length or a long sleeve as I am wearing. Short shorts and a tank top is provocative and not very classy. Leave a little to the imagination, and keep it classy, ladies. It is what men prefer, actually.

IMG_3902Lastly, if you have silver and/or turquoise jewelry, now is the time to wear it. The cool tones of the silver has an overall cooling effect on your look, which is just right during our warmest season. Ditto for turquoise. The light, soft green/blue goes with all your spring/summer clothing without having to think about it. Don’t worry if you have none of this color in your outfit. Adding a new color to your look via accessories is totally okay and encouraged, actually. Happy Weekend!—Bethany