Social Media, For Better or For Worse?

IMG_0397Somewhere along the way, I got off track with social media. On the one hand, social media has great benefits including staying in touch across the miles, promoting your business and finding a new job. But there is a balance one should maintain, and I, during the last two years especially, was doing a terrible job of pulling back when I should.

My first social media account was on MySpace. I know I am dating myself! As everyone knows, MySpace was eclipsed by Facebook, which I joined in mid-2008, four years after it launched, hesitant to go where I thought only college students tread. Other social media formats followed, and it was not long before we were Tweeting, Pinning, Snap Chatting and Instagramming with people far and near.

I created a business page on Facebook, and I joined Twitter as a means of raising my business profile for my new career in image consulting. It worked. By late 2010, I was receiving business from Google searches. Pinterest swept me into its arms in 2011, and I built boards geared at educating clients and keeping myself on top of trends. I joined Instagram in 2013, mostly to maintain a presence to avoid looking like a dinosaur. One must keep up!IMG_9991

I spent a good amount of time building a following across these four platforms, in addition to my personal business website and my blog. The time I spent on social media was mostly reasonable, and it rarely eclipsed the day-to-day work required of a small business. By 2014, my business was on a roll. I was speaking at least once per quarter and working with a steady stream of personal clients. I give a lot of props to social media for this momentum.

Yet, after our move to Seattle in January 2015, I became depressed and I collapsed into social media as an escape. The mere idea of starting over in a new city drained me of all energy, and I spent more and more time immersed in a world of highlight reels.

My husband tried to talk to me about my social media use on a few occasions, and each time I became defensive. I was homesick, and I missed my friends. Seeing them on social media was my way of being with them. On a deeper level, I was angry at my husband for this big change, and retreating into social media was one way I could punish him. What I realize now is I was punishing myself by missing out on life with my family. I was often choosing social media over them. The happy moments occurring right under my nose were going unnoticed and unappreciated.

IMG_0127Social media, at first an innocent escape, became a robber in my life. It robbed me of time, motivation, confidence and joy. When I finally decided to pull my head out of my rear and examine my social media use, I realized my husband was right and I was wrong. He was not asking me to give up social media. He understands the benefit of it for my business. He was simply asking for more of me at the appropriate times.

The solution that worked for my husband and me is we drew up a schedule of when neither of us would be on social media at all. With a few slips here and there, we have stuck to it. The things I need to do for my brand marketing are easily condensed, and I am feeling much more engaged with my husband and my kids. Further, I am reading more, working out again, and doing other things that bring me happiness and fulfillment, like writing.

If you are struggling to pull back from your phone, here are a few tips:

  • Set a time schedule of when you will or won’t be on social media.
  • Keep a log of when you are on social media, and write down the reasons you are using it. Escaping occasionally into social media is fine. Escaping for several hours per day when there is important work to do is not okay.
  • Ask your partner how he/she feels about your social media use, and adjust where needed. It might enhance (or save) your relationship.
  • Remember your social media feed is not real life. If you feel you are missing out, you are. Look up from your phone and observe the world around you. Don’t miss it!

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Fall Trends 2014

OrangeDoorAt the end of each summer I produce a card of fall trends, a reference of the biggest trends of the season, in anticipation of fall fashions which begin hitting the stores at about that time.  I simply love fall fashion, the rich colors, the textured fabrics and the beautiful leather goods.  To me, fall fashion is worthy of investment.  Trends come and go, but if you purchase wisely (read: not too trendy) and you take care of your things (yes, pay attention to care instructions), your investments will last you several years (at the least!). 

If you love something but cannot afford it, look for the best version of the knock off or scour vintage stores for something similar.  As you know in fashion, everything old is new again, so it is quite possible what you love has been done before in a previous decade.  One fall I really wanted a moto jacket, but I did not have the budget for a leather jacket.  So, I purchased a pleather version and wore the heck out of it.  A few years later, I got the real thing.

My fall 2014 trends card does not cover all the trends, so below is an extensive list .  If you would like a trends card and a couple of extras for friends, message me.  I would be delighted to send them to you!

Colors:  cobalt, steel, dark red, moss green, pastels, orange and jewel tones

To see a list of the Pantone fall 2014, click here.

Fabrics: shearling, leather, tweed, knits, fur, metallic and velvet

Prints/Patterns: plaid, abstract, color blocking, patchwork and diagonal lines

Oversized: coats, collars on coats, dresses, sweaters (including turtlenecks) and pants

Office:  midi skirts, pant suits, sharp blazers, pin stripes, menswear and neck tie blouses

Details: feathers, accordion pleats, fringe, sequins, western and puffy sleeves

Top layer: ponchos, capes, varsity jackets, bombers, blanket coats and fur-trimmed parkas

Bags: bucket, totes, jeweled clutches and fur top-handle handbags

Shoes: sneakers, flats, ankle boots, brogues and ankle-strap heels

Beauty: ponytails, braids, oversized buns, colorful cat eyes, nude and berry lips and nude and Bordeaux nails

Whew, I probably missed a few, but not many.  If you need assistance finding what suits you, call me.  I love making the shopping experience quick and easy.  I especially enjoy helping people find pieces they would have never considered if they had shopped on their own!  Happy Shopping!

Pinterest – What Is Your Purpose With It?

home pg getty imageI admit I am rarely on the early side to sign up when the latest social media websites pop up. By the way, are we calling Pinterest a social media site? It is so fun, I can’t decide. Less than a year ago I was told by a friend about it, and not more than a few days later, it was mentioned to me again. So, that’s how it got started, and now I am hooked. I have created 17 boards holding a grand total of 1,446 pins as of the time of this writing. It will no doubt have climbed by the time you check my Pinterest page.

At first it started as pure fun for me, then I realized this could be a powerful educational tool for my image consulting business. I often hold images in my mind of what sorts of things I believe my clients would like to buy for their closets; however, the last time I checked, none of my clients are mind readers. Therefore, I have created a number of boards with my client in mind including: Creative Office Attire, Great Basics, Favorite Beauty Products, Personal Styles and Makeup. Coming soon, I would like to create several boards with body shapes in mind so I can show you how to attractively dress your shape, as well as boards for vertical body styles such as the petite woman, the tall woman, and those with long legs/short torso and vice versa.

The uses of Pinterest are limitless. For instance, I could see this being useful for gift-buying and giving. You could send your “Wish List” board to your significant other and keep your fingers crossed! I’d love to hear from you. In what ways are you presently using Pinterest and how do you see it assisting you in the future? In the past, I’ve asked my clients to create a Style Book of images of things they love prior to our image and style evaluation. Now, they are showing me their Pinterest boards. Future, here we are! Thank you, Pinterest!